E-mail Marketing - Curse or Blessing
The Internet, e-mail, smart phones, texting and social media provides everybody the ability to communicate with enormous numbers of people with practically no expense. The question begs answering, "Is this a blessing or a curse?" A curse, because any schmuck can dump thousands of worthless e-mails in your inbox every day of the week. A blessing because the average Joe can communicate with a bevy of customers and prospects just like the "Great Big Companies" with their massive resources. Remember the days of direct mail only? It was expensive and the trees hated it. Blessing or curse, all business must have a strategy to share their message through electronic media. No action equals extinction.
The Solution - ACT! and SwiftPage Get Married
Integrated seamlessly into ACT!, SwiftPage provides an e-marketing tool that is easy-to-use. It makes staying in touch with your customers a snap. Follow the steps below
One - Create a TemplateUse the SwiftPage Template Editor to format layout, enter copy, insert images, insert web links, upload PDF files and modify HTML tags. Use SwiftPage Boiler Plate Templates if you wish. There are many of them.
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Two - Define Target GroupUse ACT! to quickly create a list of contacts who will receive the e-mail. Use the the ACT! Lookup Menu or create a Group.
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Three - Send the E-mailSend the e-mail template with as little as three (3) mouse clicks. Choose to deliver your e-mail now or schedule for a later date. ACT! will create a history with each contact receiving the e-mail.
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Four - SwiftPage ReportsACT! lets you analyze the results and take action! View who opened the e-mail or clicked on a specific link. Ferret out obsolescent, bounced and rejected e-mails. Focus your energy on contacts that show the most interest in your product or service.
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